East of the Rocky Mountains, Prairie Lands, Boreal Forests and Canada’s 4th Largest Province.

From the golden hue of wheat fields that glow under the late summer sun, to the sparkling glaciers of an ancient ice field, Alberta is both your gateway to the Canadian Prairies and path to the Rocky Mountains. And in true-north-strong-and-free-style, adventures abound throughout it all. Country roads and city skylines collide in Western Canada’s province of Alberta. On the doorstep to urban living you’ll find both a cowboy’s dream and mountain lover’s paradise making the call of the wild—and the Wild West—hard to ignore here.

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Explore Alberta

It’s here you can walk along the land that once belonged only to the dinosaurs and uncover fossils waiting to be discovered.

Find yourself climbing up the mountains—by foot or by gondola—and taking in the breathtaking views of the snow-covered peaks above you and the forest-drenched valleys below. In the midst of one alpine adventure you’ll find yourself day-dreaming of the next. Hiking? Skiing? Biking?

Spend the summer months swimming, kayaking and fishing in the region’s many lakes. Then watch as temperatures plummet into winter and turn the brilliant blues of flowing water to a thick, opaque ice.

Find your inner rancher and ride horseback against the backdrop of The Rockies. Or take in one of the province’s many rodeos.

No matter the season—no matter the adventure—Alberta is always ready and waiting for you.

Top Sights

From dinosaur discoveries to alpine adventures, authentic rodeos and more, there is something for every traveller in Alberta. There is small town charm and big city fun within many must-see destinations that stretch far and wide. Whether you want to plan a weekend escape to the mountains or a road-trip across the province for the full Alberta experience, we can help! Here are some highlights to get you started.

Stampede Towns

There is a fifth—albeit unofficial—season in Alberta: Stampede season. While the province is widely known for its legendary Calgary Stampede, this cowboy town is not a one-trick-pony. From the smallest of small-town rodeos—like the annual event in Patricia, Alberta—to the larger events in places like Strathmore and Medicine Hat, it is almost guaranteed you will be able to find a Rodeo on any given weekend during the summer months.


Camping, dinosaurs, hoodoos and more! Come to Drumheller to camp along the dinosaur trail or explore the whimsical ancient landforms called hoodoos. Enter the Royal Tyrrell Museum to be transported back to the prehistoric era. Walk though Dinosaur Hall, one of the world’s largest displays of dinosaur remains, and stand in awe of these amazing creatures. A must-see for everyone.


One of the best views of the Canadian Rockies is from the summit of Sulpher Mountain by way of the Banff Gondola. Look out over pristine wilderness—and the town of Banff that sits nestled within it—from over 2200 metres above sea level. Conquer those mountain slopes on your bike in the summer and your skis in the winter. Whether you prefer your mountains rocky and dusty or covered in fresh powder, this year-round mountain destination has it all.

West Edmonton Mall

Shop, eat, play and stay at West Edmonton Mall. This all-in-one destination has been entertaining families for almost 40 years. It is 5.3 million square feet of world-class shopping, family-fun activities and more. Between the five-acre waterpark, amusement park and skating rink you’ll have a hard time finding time for all the other indoor adventures to be had here. And at the end of the day, your hotel room awaits—all under one big roof.

Lake Louise

No matter the season, Lake Louise will take your breath away. The turquoise colour of this glacial lake pops against the mountains that raise up on either side of it. It’s the lake you see in photographs and instantly Google to see if it’s real. The ice may hide the iconic blue waters in winter but it makes way for world-renowned skating amongst the snowy Rocky Mountains.


The fossils, waterfalls, landforms and wildlife have an intricate and lengthy history in Jasper. Get up close and personal with the Columbia Icefield and Athabasca Glacier at the Columbia Icefield Skywalk or snowshoe your way out across one of the many frozen lakes. Immerse yourself in the wonders of the universe as you look up into the night sky—with minimal like pollution, Jasper is a star-gazer's dream destination. No matter what activity you choose, you will leave here with a deeper connection to this ancient piece of the world and a view that will stay in your memories forever.

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